Some asked us what is the best to do at the moment as crisis management strategy. Even though we don’t have all the answers, here is what we consider important:
Accept
It is a crisis and adaptations will be necessary.
Brand reputation
Act responsibly when disseminating any information about coronavirus. This way, you do not collaborate to spread fake news.
Remember: you are not WHO, nor the government, nor a media vehicle. So, only talk about this topic if it makes sense for your business. You do not want to see you brand related to such a negative matter.
Avoid agglomeratios
Do not organize events or promotions that bring a higher volume of clients to your company. Marketing campaigns must be rethought to preserve your customers and employees health.
To do not stop offering your services/products, look for alternatives such as enabling delivery or offering online services, for example.
Online ads
Ads related to coronavirus have been banned by Google and social medias. So, it is useless to create campaigns about this theme.
If you have chosen to keep your ads not related to the virus active, also keep an eye on their costs. Dolar variation can make your campaign more expensive than you were expecting and your potential clients might not be interested in your content right now. So, take it easy.
Also read: Social media management: what happens when we work on it
Cancellations
Be aware of the cancellation of events, as that is happening a lot.
It may also be interesting to review your emergency cancellation policy. Yours, your employees and customers safety should come first. They will certainly remember this empathetic attitude in the future.
Isolation
In the most affected regions, it may be interesting to consider holding a home office for certain activities.
If you have any thoughts or fears about crisis management, let’s talk about it.
